What Americans Find Most Important in a New Vehicle, by Generation

Source: The Harris Poll

Notes: Reliability is the attribute American adults find most important when considering a vehicle, no matter their age, gender or political party. That’s according to a recent survey from The Harris Poll, which found purchase cost to be very important to the next-largest share of respondents across genders and generations, with one exception. Matures (age 69+) were more likely to tab safety features (87%) than purchase cost (74%) as being a very important attribute. (more…)