Source: Ascend2 and its Research Partners [download page]
Notes: Personalizing the customer experience ranks as the top objective of a data-driven marketing strategy, per results from an Ascend2 survey of 234 marketing, sales and business professionals from around the world, the majority of whom sell B2B. Interestingly, improving data quality emerges as the most challenging obstacle to data-driven marketing success, even as almost 3 in 4 respondents say that the quality of data they use is very (16%) or somewhat (57%) good. (more…)