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Market Researchers Rank the Most Important Insight Creation Data Sources
Source: GfK Notes: Custom surveys are considered the most important data source for the creation of insights today, but fast forward two years and they will be rivaled by passively collected data, per...
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Friday Research Wrap, 11/6/15
B2B media industry revenues grew by 3.9% year-over-year during the first half of 2015 to surpass $14 billion, according to the latest ABM Business Information Network (BIN) report, exceeding 2014’s...
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Speed-to-Call Important in Converting New Leads
Source: Velocify [download page] Notes: Calling a new lead within a minute can result in a conversion rate more than twice as high as a call to a lead that occurs 48 hours later, reports Velocify in a...
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For ROI Proof, Paid Search Tops the Digital List Again
Source: SEMPO [download page] Notes: Two-thirds of marketers and agencies feel that they are good at measuring the ROI of paid search, according to SEMPO’s latest annual study. But only a minority feel...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – October 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Multimedia Websites – October 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Mobile-Phone Entertainment Websites – October 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform TV Websites – October 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Print Media Websites – October 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Mobile, IoT Top List of CMOs’ Most Important Future Technologies
CMOs around the world believe that mobile solutions (64%) and the Internet of Things (62%) will be the most important technologies in the next 3 to 5 years, per results from IBM’s latest Global C-suite...
View ArticleTop 10 Multi-Platform Broadcast Media Websites – October 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Real Estate Websites – October 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Travel Websites – October 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – October 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Top Objectives and Challenges for Data-Driven Marketing
Source: Ascend2 and its Research Partners [download page] Notes: Personalizing the customer experience ranks as the top objective of a data-driven marketing strategy, per results from an Ascend2 survey...
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US Smartphone Penetration Growth Slow Again in Q3
Source: comScore Notes: Smartphone penetration among US mobile subscribers aged 13+ continues to hover around 77%, as it has throughout this year, per the latest market data from comScore. Some 77.4%...
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Which Brands Are Offering Consumers the Simplest Experiences?
Almost two-thirds (63%) of consumers surveyed across 8 global markets say they would pay more for a simpler experience from a brand, and close to 7 in 10 would be more likely to recommend a brand...
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What Drives Supplier Loyalty For Enterprise B2B Buyers?
Transparent prices and product details most influence enterprise B2B decision-makers’ willingness to buy again from a supplier for work-related purchases, according to results from a study [pdf]...
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What Service Factors Matter Most to Banking Customers?
Source: Pegasystems [download page] Notes: Banks are perceived to be one of the top industries in terms of high-level customer service, according to a Pegasystems study, ranking only behind hotels and...
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Americans’ Views of the Impact of Technology on Everyday Life
Source: The Harris Poll Notes: Almost three-quarters of US adults believe that technology has become too distracting, with Millennials (18-35) slightly above-average in their agreement, according to a...
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